THE POWER OF SOCIAL MEDIA FOR HOSPITALITY BUSINESSES
Did you know that 74% of people use social media to make purchasing decisions? And when it comes to dining out, the stats are even more eye-opening—over 60% of Aussies check a restaurant’s social media before deciding to visit. That means having a strong social media presence isn’t just a bonus—it’s essential.
A great social media game can:
Boost Visibility – Whether it’s locals looking for their next coffee spot or tourists searching for the best brunch, social media gets your venue noticed.
Build a Loyal Community – Engaging with customers online creates brand loyalty, leading to repeat visits and word-of-mouth recommendations.
Drive Bookings & Sales – With drool-worthy content and targeted ads, you can turn online engagement into real-world customers.
Showcase Your Brand Personality – Whether you’re a cosy café or a high-end restaurant, social media lets you tell your story in a way that attracts your ideal customers.
SOCIAL MEDIA MARKETING TIPS FOR HOSPITALITY BUSINESSES
Now that we know why social media is so powerful, here are some quick marketing tips to make the most of it:
Show Off Your Best Visuals – Food is visual, and high-quality images or videos of your dishes, cocktails or latte art can work wonders. Invest in good photography (or a social media team that knows how to capture mouth-watering shots!).
Use Location Tags & Hashtags – Geotags and trending hashtags help people find you. Something as simple as #MelbourneBrunch or #SydneyEats can expose your venue to thousands of potential customers.
Engage With Your Audience – Reply to comments, share customer photos, and run polls or Q&A sessions on Instagram stories. People love to feel connected to a brand.
Run Promotions & Giveaways – Whether it’s a free coffee for the first 20 customers or a giveaway for a dining experience, these tactics drive engagement and bring people through your doors.
Post Consistently – Posting once in a blue moon won’t cut it. Stick to a regular content schedule to keep your audience engaged and those pesky algorithms happy.
WHY WORK WITH A HOSPITALITY-FOCUSED AGENCY LIKE ADENE DIGITAL?
Sure, any marketing agency can run social media, but hospitality is a whole different ball game. Here’s why working with a hospitality-specialised agency is a game-changer:
Industry Expertise – We know what works (and what doesn’t) in hospitality. From food trends to seasonality, we create strategies that make sense for your business.
Proven Strategies – We’ve helped hospitality businesses grow their online presence, drive bookings and boost revenue with targeted campaigns and engaging content.
Understanding of Customer Behaviour – We get how customers search, browse and book. That means we create content that speaks to your audience at every stage of their journey—from discovering your venue to making a reservation.
Creative & Engaging Content – Forget boring posts. We craft engaging, visually stunning and conversation-starting content that makes your brand stand out in a crowded market.
READY TO ELEVATE YOUR HOSPITALITY BUSINESS?
If your café, restaurant or bar isn’t thriving on social media, you’re missing out on a massive opportunity. At Adene Digital, we don’t just manage social media—we help hospitality brands thrive online and offline.
Let’s turn your socials into your most powerful marketing tool!